ChloBo – Target National Women’s Titles

Objective:

• To build on the success of regional coverage for the small start-up company and raise awareness of the ChloBo brand through key national women’s titles.
• Keep the fashion media up-to-date with latest ChloBo product/news and securing coverage through building relationship with journalists and stylists.

Approach/Solution/Delivery:

• Created A/W look book suitable for print and online use. Managed all creative aspects of project from photography to styling.
• Targeted key journalists and stylists with press packs.
• Sample distribution and pro-active responses to media requests.

“Oakbase have been professional and so efficient, a pleasure to work with. The agency has developed the ChloBo brand and launched our business with great success. Oakbase generated fantastic press both regionally and nationally, exposing the ChloBo brand to the public and also major fashion media.”

Chloe Moss
Jewellery Designer and founder of ChloBo