Kronospan – Day of Action

Objective:

• To highlight a coordinated day of action protesting against Government subsidies paid to the biomass industry to burn wood for energy.
• To obtain blanket coverage in local, regional, national and trade media for two-hour shut down protest by Kronospan’s production plant in Chirk, near Wrexham in North Wales.
• PR to raise awareness of issue with general public and support Kronospan distributors and wholesalers when it comes to justifying price rises.

Approach/Solution/Delivery:

• Led with the angle that the subsidies directly threaten 600 jobs at the Chirk production plant and millions of others across the UK and Europe.
• Individual invitations to media contacts to attend the event for interviews with workers and strong photograph opportunities.

“We really threw Oakbase in at the deep end. In our relationship infancy we staged a PR stunt to raise awareness of a global problem, which required blanket media coverage. Oakbase more than rose to the challenge quickly understanding us, our brief, the issue and our objectives - delivering on all counts.”

Paul Duddle
Kronospan Product Development and Marketing Manager