Saunders Honda is one of the North West’s most respected Honda dealerships with a reputation for superb customer service and after sales care. Eager for a competitive edge by highlighting its service reputation and to link with Honda UK’s national advertising campaign, we were asked to action a direct mail campaign.

We’ve worked with Saunders Honda for nearly two decades, so it came naturally to us to communicate its exceptional service message and tailor-made offers through a lively newsletter delivered to a database of 5,000 customers.

Designed and written to engage customers and reinforce the strategic message of a friendly, expert and passionate service we used customer endorsements and staff profiles. It worked a treat with excellent feedback from customers and an increase in sales.