Top-end supermarket Waitrose wanted us to reflect the unquestionable quality of its brand in the advertorials we produce to communicate details of new store openings and latest services to Waitrose customers.

The team has undertaken a number of projects for the "niche regional grocer" - as MD Steven Esom once called his business – and we are happy to say Waitrose thinks our ideas are as fresh as the produce on its shelves.

Waitrose's key message is that 'not only is it the levels of service and quality that are a little different to its competitors but also the way it does its business with suppliers', not hard to see why we get on so well then.