There is no doubt that mobile usage is on the rise. First it was the Internet and now it is Mobile. New technology is creating a plethora of challenges for brands, one of which is the new, 'empowered' consumer.

At Oakbase we are committed to providing the best quality personnel possible. Consequently we have partnered an organization called Starfish 360 to deliver our Mobile offer.

Initially we are focusing purely on the retail sector.

Well, as reluctant as many retailers may be, they need to have mobile commerce-enabled sites if they want to stay on top of their game. Starfish 360 provides market leading customer insight and technology enablement for the retail sector. Our combined experience and expertise in mobile means we can provide the best approach to mobile engagement, based on your customers’ profile, technology enablement, plus clear measurement via analytics. This results in a consumer engagement strategy that is more accurately targeted and personalised than ever before, and it also ensures that mobile retail journeys are a more rewarding experience for our clients and their customers.