A jewel of new account
Underground jewellery label ChloBo is stepping into the spotlight with the help of Oakbase.
ChloBo began as a cult-collection of casually beautiful jewellery designed by 26-year-old Chloe Moss. Since then the fan-base has grown considerably.
We were asked to provide an on-line focus to further build on exposure and word-of-mouth about the jewellery label.
Oakbase has since designed and built the new ChloBo website, photographed the gorgeous jewellery in our in-house studio, and set-up an on-line PR strategy using Facebook, MySpace and Twitter portals.
To see more simply go to www.chlo-bo.co.uk or join the Facebook fan page.
The next task is for the PR to shift focus to a more traditional national media campaign as our digital team prepares the ChloBo website for e-commerce.