Sievert UK – What a gas of a new account!
The world's leading gas blowtorch and soldering equipment manufacturer has just set up a UK company and appointed Oakbase to handle its marketing communications.
As well as further establishing Sievert in the UK, the brief is also to expand its refillable gas container sales, which have cost-saving and environmental benefits.
Sievert is the leading world manufacturer of its products with all the innovation and quality benefits. Its refillable gas cylinders can avoid the landfill issue of 10,000 wheelie bins of disposable gas canisters being dumped in the UK at the moment.
And gas bought this way is cheaper. Its distribution network is already established and all Oakbase has to do is tell the market about it.
Using PR, web-based and trade advertising, Oakbase will be testing the campaign in 2009 for the roll out in 2010. This business to business account will use all the full-service resources Oakbase has under one roof in Chester.