It's only the tip of the iceberg but the following examples of our work should give you an idea of why we've excelled in this business for more than 30 years...
Waitrose//We get to the heart of your brand...
Top-end supermarket Waitrose wanted us to reflect the unquestionable quality of its brand in the advertorials we produce to communicate details of new store openings and latest services to Waitrose customers.
The team has undertaken a number of projects for the "niche regional grocer" - as MD Steven Esom once called his business – and we are happy to say Waitrose thinks our ideas are as fresh as the produce on its shelves.
Waitrose’s key message is that ‘not only is it the levels of service and quality that are a little different to its competitors but also the way it does its business with suppliers’, not hard to see why we get on so well then. Next...
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Capita//It’s not always about your customers...
Capita CRB is a recruitment and employee vetting service for security clearance and criminal record checking of candidates. Every member of staff has a vital role to protect children and vulnerable adults and Capita CRB internal communications work with Oakbase to ensure their colleagues know their worth.
From copywriting for a staff magazine through to versatile signage highlighting the staff's contribution to successes, we provide the tools to engage and empower staff with a sense of belonging, value and purpose.
It means getting to the heart of often complex, sensitive and controversial issues and isolating compelling messages to motivate people and show them where they are in terms of the bigger picture.
Capita CRB provides a life saving service and it's a relationship we're particularly proud of. Next...
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TJ Hughes//We deliver at consumer speeds...
As a leading top-brand discount department store, TJ Hughes is at the forefront of reactionary, sales driven marketing. Our retail understanding has lead to a 15-year relationship guiding its long-term strategy and matching the intense day-to-day pace of consumer retail communications.
Good or bad weekend sales, our crack team of retail specialists know Monday will require new ideas delivered swiftly to brief. We have tailored split-shift processes across client services, creative, studio, digital and in-house photography to respond immediately to daily sales figures.
Through direct mail, leaflets, press, television, PR and e-commerce, we've played a vital part in TJ's positioning as a top-brand discount department store. And when it comes to the current crunch, sales suggest our partnership with TJ Hughes is ensuring the bargain retailer is in the best possible position to ride out the storm. Next...
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Honda//Driving your footfall...
Saunders Honda is one of the North West’s most respected Honda dealerships with a reputation for superb customer service and after sales care. Eager for a competitive edge by highlighting its service reputation and to link with Honda UK’s national advertising campaign, we were asked to action a direct mail campaign.
We’ve worked with Saunders Honda for nearly two decades, so it came naturally to us to communicate its exceptional service message and tailor-made offers through a lively newsletter delivered to a database of 5,000 customers.
Designed and written to engage customers and reinforce the strategic message of a friendly, expert and passionate service we used customer endorsements and staff profiles. It worked a treat with excellent feedback from customers and an increase in sales. Next...
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Nau Capital//A strong brand across all media and disciplines...
Nau Capital is a London-based global macro investment company. Oakbase were tasked with taking its existing logo and applying it effectively across a range of media including website, e-newsletters and signage enabling positive communication with new and existing clients.
The result is a strong brand identity that positions the business at the very top of their niche industry. We’re rather good at that kind of thing. Next...
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McInerney//We're always attention seeking...
McInerney Homes North West is one of the largest builders of high quality, stylish, value-for-money homes in the region. Savvy to the fact it has many rivals competing for a currently limited market, McInerney relies on us to offer attention-seeking alternatives to the housing industry's standard communication of a house pictured with its price.
Our property experience tells us it's about much more than bricks and mortar. It's about such things as lifestyle, family, identity, safety and belonging. With innovative, simple and disruptive communications across PR, direct mail, press, radio, signage, brochures and e-mail, we continually strive for an emotional response and connection with McInerney's audience.
We have a great relationship with McInerney and it's refreshing to work with a sales and marketing team that believes in fresh ideas and surprises, backed by sound industry expertise, research and knowledge. Next...
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BASF//Getting to know you...
BASF is the world's leading chemical company providing intelligent system solutions and sophisticated products to its customers worldwide. It's an intricate business in a complex industry and without understanding, the sales message is often lost in the detail.
Throughout a decade-long partnership, we've made it our business to cut-through to the elements of specialist BASF products that resonate with the market. We then communicate the key benefits to engage existing and would-be customers across a wide variety of media.
This research based approach has been applied to a wealth of successful corporate literature, advertising campaigns, packaging, copywriting, on-line campaigns and exhibitions. We're experts in simple, effective messaging and the detail comes later when we've got your customer hooked. Next...
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Lockhart//It pays to be different...
Bunzl Lockhart Catering Equipment supplies the largest range of light and heavy catering equipment available to the UK caterer. We’ve worked in partnership with Lockhart for more than a decade producing cut-through sales material.
Keen to move away from the traditionally garish sales-led industry catalogues, Lockhart looked to Oakbase for an industry first to give catering professionals an awesome reference-bible showcasing 11,000 products. Clean, easily navigated, and minutely detailed – right down to individual thumb nails for every product – it weighed less than one kilogramme for posting to 70,000 leading catering professionals.
The industry feedback was so phenomenal we’ve since done the same for Lockhart’s heavy duty catalogue. Next...
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Bonmarché//We are a trusted resource...
Bonmarché is an established fashion retailer selling affordable fashion for real women. When this year's black is last year's white, Bonmarché needs a retail-experienced agency geared-up to cope with the dynamic changes inherent in the fashion industry. With everything in place, from hard-nosed retail experts to an in-house photographic studio, we’re here when they need us.
Indoor and outdoor multi-media campaigns, in-store graphics, PR back-up, mail shots, catalogues and copywriting, design and print of a staff magazine delivered to 4,000 staff.
Our relationship is about rapid support and consumer understanding with creative thinking and design.