Oakbase, Manchester’s leading integrated marketing agency, has been appointed by Meyer Group, the UK’s market leader in gourmet cookware to produce high impact, results-driven, integrated marketing campaigns.
Meyer Group appointed the agency after a 3-way competitive pitch and have set the agency a challenging mix of objectives which the agency will deliver through their social media, PR, advertising and digital divisions.
Oakbase has been tasked to take a fully integrated approach to broaden the engagement of Meyer’s flagship brands with new and existing consumers. The agency will deliver new campaigns across multiple platforms including above and below the line channels, and utilising all of the latest digital techniques.
Nick Bradshaw, CEO of Oakbase Integrated Marketing said, “Meyer is a dynamic and exciting market leader in cookware and kitchenware. They’ve given us an open brief to drive awareness and sales with really engaging campaigns. It really is a great brand and team to be working with.”
Paul Wright, CEO at Meyer’s Merseyside-based headquarters added, “Oakbase really understands our market and impressed us at every stage of the pitch process. We are delighted to work with Nick and the team and look forward to enjoying future successes.”