Case Study: Avalon Funeral Plans
Getting people to deal with their own mortality is a real creative challenge, but through a combination of research, insight and planning, we have managed to achieve it, and deliver a DOUBLE DIGIT GROWTH in funeral plan sales as a consequence.
So, what did we do?
– Television –
We achieved one of the highest click through rates on youtube in 2018
– Branding –
– Direct Mail & Print –
Our thorough research identified precisely the content that was required by each of Avalon’s typologies for every stage of the sales journey.
– Social –
Our Persona Workshops identified four core typologies, each of which were relatively easy to reach through social media.
This channel also provided us with quite a few opportunities to introduce humour into the creative executions – and the ads worked too!
– PR –
PRESS OFFICE / CRISIS / COMMS SUPPORT
We commissioned a comprehensive report that drove invaluable coverage…
– Digital –
Website / CRO / SEO / PPC