Project Description

FEMARELLLE

TV and press advertising, PR, social media, paid social, website and digital marketing.

Femarelle® is a vitamin and soy-based alternative to HRT – and it’s a godsend to many middle-aged women experiencing the effects of the menopause.

Health authority guidelines mean there’s a lot you can’t say in marketing material for pharmaceutical products, but we’ve managed to navigate our way through this maze to produce integrated marketing material that we’re extremely proud of.

Femarelle® is such a worthy brand that its customers are in great need of, so we’re delighted to have been able to play a role in its growth.

 

Michelle Heaton and Femarelle launch at The Ivy, July 2018

In July 2018 we launched a health awareness campaign with Michelle Heaton and Femarelle, aimed at supporting the estimated 13 million women in UK who are currently going through the menopause.

The TV presenter and Liberty X singer is an early menopause survivor after having a double mastectomy and hysterectomy to reduce her risk of cancer and spearheaded the campaign as Femarelle’s brand ambassador to inspire other women, to demystify menopause and help to understand the challenges and support available.

Around 40 guests attended the brunch, including key health and consumer press, as well as menopause bloggers and influencers and women’s weekly and monthly magazines including Closer and Heat. Several national newspapers attended including the Daily Express who ran a health piece the following day (add clip), The Sun who filmed an interview with Michelle that ran on their website (add clip) and the Daily Mirror (add clip), amongst many other pieces of national press coverage.

A key measure of the success of the launch of Femarelle with Michelle Heaton was that Femarelle sold-out on the Sunday following a brilliant health article in the Mail on Sunday by Health reporter, Stephen Adams (add link to article).

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