It’s All In The Service

Bunzl Lockhart is a long-standing client who has successfully faced significant challenges to its business in recent years. Their market leader dominance in catering equipment supplies had been severely tested by competitors whose tactics had focused solely on discounting.

Lockhart responded by working with Oakbase to build a compelling brand proposition that was developed through off and online direct mail, digital marketing, PR and social media.

Their brand essence of being market innovators was brought to life and trendsetters were employed to identify ways in which Bunzl Lockhart could provide the catering industry with some really innovative thinking. The output was rich in content and allowed us to produce a raft of engaging activities.

It was a brave move by Lockhart, but in doing this they have carved out an extremely profitable, sustainable and growable niche, which has resulted in consistent, significant topline and bottom line growth.