Oakbase has worked with leading menswear retailer Slaters on a wide range of initiatives designed to drive footfall, transactions, online traffic and conversion and social engagement.
Slaters enjoys strongly positive fundamentals – research conducted by Oakbase confirms existing customers rate Slaters as the No. 1 retailer for Suits and Menswear and “dressing smarter” is enjoying a strong surge in popularity
On the flip side, the challenges are that Slaters has just 23 stores and consequently low awareness and share of voice compared to other household name menswear retailers
Despite working from this small base, Oakbase has succeeded in exploiting the positives…
Our long term SEO and PPC campaigns have seen Slaters consistently rank in the top 3 for over 210 suit related search terms
We partnered with leading men’s cancer charity, the Orchid Trust, to launch Dress Up Friday – a successful multi-channel campaign including email bursts, local radio, social media and in-store promotions to raise awareness of Slaters, it’s unique offering and to drive footfall and sales