Delivering Duerr’s a staggering 34% increase in market share*
*Kantar January 2014
The Duerr’s brand had become schizophrenic, diluted and had lost its voice. It had lost touch with the everyday consumer and a decline in market share followed.
Our goal was to re-engage consumers and increase market share. We initiated a rigorous brand consultancy and consumer testing process and the findings were telling. After identifying quality, tradition, and family as key themes, we got to work on creating a new brand identity and put the packaging into production.
We brought tradition into the 21st century, communicating a message of quality that saw market share increase 34% in the jam category alone!
The branding created enabled product line extensions and peanut butter is now following suit in flying off supermarket shelves nationwide.
“We wanted our packaging to reflect our strong sense of family history, traditions & values, plus the fact that we’re also innovators when it comes to quality and product. Oakbase achieved this perfectly.”