Project Description

WASHDENT

Photography, packaging, website, creative, PR, social media and product launch with Joey Essex.

What YOU saying? Well, Joey Essex was saying a lot when we chose him as the mouthpiece for Washdent!

The ‘reem’ reality star was the perfect spokesperson for the launch of these new all-in-one oral hygiene sachets aimed at the selfie generation, who Oakbase targeted with an immersive social and digital campaign that’s still rolling.