Project Description

Case Study: West Yorkshire Fire & Rescue Service

In West Yorkshire, Wild Fires cause an enormous amount of damage each year.

Our brief was to create a campaign that would capture the imagination of all audiences – the culprits and the individuals who might be able to help the fires being avoided in the first place and the media, who would act as an amplifying mouthpiece for the campaign.

So, what did we do?

 – Brand Proposition –

We developed a fully integrated campaign based around the proposition:

BE MOOR AWARE!

We chose the play on words because it captured people’s attention and then their imagination. We created some powerful headlines that the proposition could naturally support. And, we created some visual executions that were intended to be quite visually arresting.

We also created a powerful hero image that could be used as a default creative when a short, sharp, to the point message was required.

We also created a powerful hero image that could be used as a default creative when a short, sharp, to the point message was required.

We achieved some amazing media coverage…

 – PR –

And here are some of the coverage statistics that we achieved with the campaign:

Publication

Circulation

BBC Leeds and West Yorkshire

Examinar live

HeartFM

Ilkley Gazette

Keighley News

Kirklees Local

Leeds Local

Telegraph and Argus

Yorkshire Post

Yorkshire Reporter

Total:  143,118,499.00

100,000,000

37,000,000

280,000

73,273

235,915

9,019

21,000

3,199,292

2,100,000

200,000

The campaign generated a whopping 143,118,499.00 coverage figure!

That first step’s the biggest!

Please get in touch, we’d love to hear from you.